Elgato
As much as Elgato would love to sponsor everyone, they have to focus on working with the best personalities or teams that fit their brand and vision. They choose who to sponsor from a variety of factors, including channel size, content type, online persona, target audience and more. It’s not fair to judge an individual or a team solely on numbers, so they handle all sponsorship requests on a case by case basis.
Not sure what to include?
If you don’t already have a presentation, here is an easy to follow template:
- Who are you/your organization?
- What kind of content do you produce and on what outlets/services?
- What are the sizes of your audiences on such outlets/services?
- What platforms do you play on? What types of games do you play?
- Why you would like a sponsorship/partnership from/with Elgato Gaming?
- What kind of value or support can you provide Elgato Gaming?
- What would you like to see in return from Elgato Gaming?
- What are your relevant social links? (YouTube, Facebook, Twitch, Twitter, Instagram, etc.)
A couple things to think about when submitting:
- Be brief and concise. Reading through pages of text will unfortunately make things much more difficult for us to read and review. Short paragraphs and bullet points are your friends.
- If you don’t have a YouTube or Twitch channel set up yet, it might be best that you build that out for a bit first before reaching out to us.
- Professionalism, correct spelling and proper grammar all go a long way.
- Tell them what your value is to Elgato Gaming. Help us understand what makes your content special. All that will help push your proposal through.
All the requirements can be found here: https://help.elgato.com/hc/en-us/articles/360028228671-Elgato-Gaming-Sponsorship-Requirements
Tips for Using the Template:
- Personalize Each Email: Make sure to tailor each email to the specific brand you are reaching out to. Generic emails are less likely to get a response.
- Be Concise Yet Informative: Provide enough information to pique their interest but keep it succinct.
- Highlight Mutual Benefits: Emphasize how the collaboration will benefit the brand, not just your channel.
- Follow Up: If you don’t hear back within a week or two, it’s okay to send a polite follow-up email.
This template should serve as a starting point. Feel free to adjust the tone and content to match your personality and the unique aspects of your channel.
Hi [Recipient's Name or Brand Team],
I hope this message finds you well. My name is [Your Name], and I'm the creator behind [Your Twitch Channel Name], a Twitch channel that focuses on [briefly describe your content and niche – e.g., gaming, tech reviews, lifestyle, etc.].
I've been following [Brand's Name] for a while now, and I am genuinely impressed with [mention something specific about their product/service or recent campaign that resonates with your content or audience]. I believe there's a great synergy between [Brand's Name] and my channel, which primarily engages with [describe your audience – e.g., tech enthusiasts, gamers, lifestyle audience, etc.].
A little about my channel:
- Followers/Subscribers: [Your follower/subscriber count]
- Average Views Per Stream: [Your average views]
- Engagement Rate: [Mention your engagement rate or other relevant metrics]
- Content Style: [Briefly describe your content style and how it aligns with the brand]
I'm interested in exploring a partnership where I can integrate [Brand's Product/Service] into my content. [Mention any specific ideas you have for promoting their product/service – e.g., a dedicated stream segment, product reviews, giveaways, etc.]. I'm confident that a collaboration could be mutually beneficial and provide [Brand's Name] with valuable exposure to my engaged and growing audience.
Enclosed is my media kit for more detailed insights into my channel and audience demographics. I am open to discussing various collaboration formats and would love to tailor something that aligns perfectly with [Brand's Name]'s marketing objectives.
Thank you for considering this opportunity. I am enthusiastic about the prospect of working with [Brand's Name] and would be delighted to discuss this further. Please let me know a convenient time for a call or meeting to explore this potential collaboration.
Warm regards,
[Your Name]
[Your Twitch Channel Name]
[Your Contact Information]
[Links to your Twitch channel and any other relevant social media profiles]
